Top 7 Going Woke Corporate Fails That’ll Make You Cringe

The “Go Woke Go Broke” Lessons of Recent Years

Have you ever had that eye-roll feeling when one of your favourite Brands suddenly go all ‘woke’ on you? Oh, me too. See, you turn the dial (or in today’s world press a button) to one of your favourite shows and you realise that it has been cancelled and replaced by something that looks a lot like a reality TV train wreck! Well it’s not just TV shows but Products too!

This is ‘Go Woke, Go Broke’. We will take an honest look at 7 woke corporate failures at virtue signalling that made us think ‘WTF can’t I enjoy my coffee without having to first engage in another act of social justice’?

Costa Coffee, despite their obvious failure, didn’t even reach my top 7.

What Does “Go Woke, Go Broke” Mean?

The sayings are like flashing neon signs telling would-be activists or those corporations that, guess what: if you want to be woke, you might go broke.

Anheuser-Busch realised this all too well in 2021 after they waded into ‘political debates’, which resulted in 5.7 per cent less beer sales. Mess with the current, and you might drown.