I can't take credit for an already popularised slogan. (as much as I'd like to :) )

There is truth there when you look at those companies who lost significant profit and share price because of woke decisions. The slogan is popular for good reason.

Take Bud Light as an example. There are many others including but not limited to United Airlines, Nike, Disney, Victoria Secret.

But to answer your question, no I think Apple have been careful about the ideologies they've publicly promoted and supported. This isn't to say they're not but I haven't seen evidence of this.